TAG Heuer presented the third generation of its Connected watch that was launched in 2015, establishing itself as the leader of the luxury connected watch category.
The TAG Heuer Connected watch 2020 combines the appeal of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a custom-designed digital experience offering daily connected services based on Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch’s built-in GPS and heart-rate monitor, among other sensors.
The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app. The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions.
The 45 mm stainless steel or titanium cases feature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle. Thanks to the watch interchangeable bracelet system, it is possible to switch from one to the other with a single clip motion.
The dial features an ultra-legible OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. On the screen, customers can choose between five mechanical- or digital-inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs.
The new Connected watch offers a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, such as swimming or running in the rain, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15°C and 45°C.
The new TAG Heuer Connected watch is immediately available to order in all regions through a network of retailers and TAG Heuer boutiques as well as the brand’s web site. Prices start from US$ 1,800.