Talk about watches
When you are fortunate enough to have a fully integrated Manufacture at your disposal – one of the few to gather every watchmaking specialism under its one roof – it would be a shame not to share it with customers eager to learn more about the intricacies of an Haute Horlogerie timepiece. For Jaeger-LeCoultre, which employs 1,200 people on its production site at the heart of La Vallée de Joux, the home of time measurement, such a unique situation warrants an equally special concept; ideally, one that satisfies the industry’s new focus on customer experience. The “Grande Maison”, as the company is known, has dubbed this new venture “Atelier d’Antoine”; a combination of themed tours of the Manufacture with hands-on introductions to the workings of a mechanical movement. Set among the unspoiled surroundings of the valley and its lake, this exploration of the wheels and pinions, gongs, and hammers of watches that delight enthusiasts from Anchorage to Adelaide is exactly the kind of experience-based connection customers want. And that Jaeger-LeCoultre delivers.
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