Talk about watches
Hashtags are essentially a social sorting process. With around 95 million photos posted on social media every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.
Explains the importance of hashtags this way: “Hashtags are like a funnel. For instance, #watchnerd is incredibly broad and attracts all types of posts. We’ve found that #watchnerd gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to marketing, so we’re actually reaching more of the right people.”
Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because it is exactly what they were looking for. So that it refers back to your post.
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